Reform of EU Trade Mark Law

29 October 2015

Earlier this year, and following several years of discussion and consultation, the EU Council published the latest versions of a new package of proposed reforms to trade mark law in the EU. The reforms encompass a new Trade Mark Directive and Regulation, intended to foster innovation and economic growth in the EU by providing accessible and efficient trade mark registration systems in terms of costs, complexity, speed, predictability and security. The reforms aim to ensure coexistence and complementarity between the trade mark systems of the EU, to modernise the existing provisions and streamline procedures. Whilst the wording of the latest versions is not absolutely final, it is unlikely that substantive changes will be made.

For more information on the key changes which will be implemented and the potential impact of the removal of the “graphical representation” requirement, please see our briefing on the reforms.

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